Our Story

Philip founded Füd after struggling for many years with chronic fatigue due to Sickle Cell Anaemia* - the UK’s most common hereditary disorder.

Disillusioned by high sugar and artificially sweetened energy drinks, he decided to create something better.

So on a Sunday afternoon in the summer of 2015, Philip (in his pyjamas) started the journey by Googling “food technologists in London”

Our Story

Philip pictured with Sickle Cell warrior Miai.

(image courtesy of the Sickle Cell Society)

*Urmmm… so what is Sickle Cell?

Sickle Cell means that your red blood cells are sickle shaped rather than smooth and round. This leads to blockages that deprive organs and tissues of vital oxygen-carrying blood.

This has a big impact on people living with Sickle Cell. This includes periodic episodes of pain, damage to tissues and vital organs as well as other serious medical problems. Find out more here: www.sicklecellsociety.org

The journey so far!

Fast-forward to 2018 and the Füd founding team grew to three. Jess and David, pictured here with Philip launching a previous version of the product into Sainsbury’s. 

Füd has literally gone from sofa to supermarket shelves. Yet, there is an even more momentous journey ahead. Our mission is to provide the world with some “Feel güd energy”.

Join us! Try our new drinks here.